Facebook marketing is one of today’s most essential forms of online marketing. This is something I learned when I launched my turkey certificates business a few years ago, and later when I worked for the marketing team for this waterfall taps store. There are billions of facebook users today. The best part is that there are all groups of people in terms of age and preferences. This means that finding your target market is quite easy. If you are a marketer, you should take advantage of this platform not only create awareness about your brand but also to boost your sales. In case you are asking how to do this, the following are some of the strategies you can use.
FACEBOOK MARKETING STRATEGIES
1. Create groups
Facebook groups are more of discussion forums. The engagement rate is usually very high. To reach your audience, you are required to create a group related to your industry. This allows interested members to find you through the search button.
2. Create a facebook page
Mark Olson runs a environmental drilling company and says “A facebook page is a business profile. A personal profile only allows you to accept up to five thousand requests. But with a page, the number of members is limitless. Your page will be able to accommodate as many members as possible. You just have to give it a name that will tell customers what product you are marketing. Plus you can always promote your page to increase the number of people that see it.”
3 Use of ads
The advertising forum on facebook allows you to create advertisements to reach a specific audience. This could be in terms of age, gender or interest. It gives you an option to customize the ad however you want it. Like for example, if you are selling a certain product for teenagers, you can incorporate a certain type of music that you know most teenagers would listen to. That way they will be more inclined to watch the ad as compared to an ad with someone just talking in the background.
Facebook is a powerful platform which if used properly can really grow your business. I hope you choose to take advantage of that.